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Case study

Real Boxing

Real Boxing 2: CREED

Our Mission Vivid Games hired PocketWhale to accompany them on the soft-launch of their new Free-2-Play title, Real Boxing 2: CREED. Soft-Launch Strategy Recommend analytics solution to monitor retention & monetization KPIs Define sample size for each traffic source Select the right country for the soft-launch Select and test several channels to acquire users: video, [...]

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Nonstop Knight

NonStop Knight

Context PocketWhale planned and managed the press release of NonStop Knight by FlareGames in Europe and North America for the iOS and Android launch of the game. What We Did We localized the press release, while customizing the message for each media and journalist. We pitched and followed-up with over 2000 journalists, and provided detailed [...]

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Bleach Brave Souls

Bleach Brave Souls

Context In January 2016, Klab launched Bleach Brave Souls in Europe. Without any App Store or Google Store support, PocketWhale handled all marketing efforts through press releases. What We Did We were approached by over 2000 video game journalists which resulted in over 65 hits of specialized press coverage, gaining an audience of 60 million [...]

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BFB Champions

BFB Champions

Our Mission PocketWhale managed the launch of BFB Champions by Cybird in France on iOS and Google Play using the power of press and YouTubers. What We Did App Store Optimization on iOS & Google Play to meet French audience expectations Writing of the Press Release in French & pitched to journalists Creative direction of [...]

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Balloony Land

Balloony Land

Icon Designing and A/B Testing We selected the three most promising icons to A/B test from ten designs. Testing Results The new icon designs did not significantly change the install rate. However, it’s always important to optimize the icon as it has a strong impact on both the “Featured” and “Ranking” store pages. cvr: 7.03% [...]

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The Battle Cats

The Battle Cats

Context PONOS was looking to acquire new male users from 15-25 in North America and Europe for their game, The Battle Cats. What We Did Males 15-25yo are predominately using Snapchat and YouTube as social media. In order to reach them, we ran Snapchat App Install campaigns and partnered with famous YouTube gaming influencers. Results [...]

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Captain Tsubasa: Dream Team

Captain Tsubasa: Dream Team

Context KLab, Inc was doing a worldwilde launch of its new JRPG mobile game based on the famous IP "Captain Tsubasa" and needed a reliable partner to promote the game globally to existing fans, as well as potential new players. What We Did We identified key audience segments to target and created dedicated messages and [...]

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The Curious Tale Of The Stolen Pets

Context Fast Travel Games was leading a community of eight VR game developers from North America and Europe who wanted to run a dedicated press tour about virtual reality games at Gamescom. What We Did We setup dedicated show rooms in two booths located next to one another where each developer could showcase its games [...]

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Layton Mystery Journey

Layton Mystery Journey

Context Level 5 worked with us to launch Layton’s Mystery Journey Paid Mobile Game ($14.99) in North America and Europe. What We Did We highlighted the console-grade quality of the game and created a media plan reflecting this positioning by selecting premium channels on TV, press and influencers. RESULTS We achieved #30 in Top Grossing [...]

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