in Case study
Our Mission
PocketWhale managed the launch of BFB Champions by Cybird in Europe on iOS and Google Play. We built the Media Plan and decided to focus mostly on Press and YouTubers for the launch campaign.
![BFB Champions BFB Champions](https://www.pocketwhale.com/wp-content/uploads/2018/12/bfb_phone1.png)
What We Did
![App Store Optimization on iOS & Google Play to meet French audience expectations App Store Optimization on iOS & Google Play to meet French audience expectations](https://www.pocketwhale.com/wp-content/uploads/2018/12/bfb_icon1.png)
App Store Optimization on iOS & Google Play
![Writing of the Press Release in French & pitched to journalists Writing of the Press Release in French & pitched to journalists](https://www.pocketwhale.com/wp-content/uploads/2018/12/bfb_icon2.png)
Writing of the Press Release & pitching to journalists
![Creative direction of YouTubers videos to deliver a memorable message Creative direction of YouTubers videos to deliver a memorable message](https://www.pocketwhale.com/wp-content/uploads/2018/12/bfb_icon3.png)
Creative direction of YouTubers videos to deliver a memorable message
![Detailed reporting of the Press Release & YouTubers videos' results Detailed reporting of the Press Release & YouTubers videos' results](https://www.pocketwhale.com/wp-content/uploads/2018/12/bfb_icon4.png)
Detailed reporting of the Press Release & YouTubers videos’ results
Campaign Highlights
![BFB Champions BFB Champions](https://www.pocketwhale.com/wp-content/uploads/2018/12/bfb_videos.png)
"Our game - BFB Champions - is a quite niche and very Japanese which makes it a challenge to market with traditional ads. PocketWhale helped us find the right channels using both press and YouTubers. The installs we got were of much higher quality than from Facebook ads! PocketWhale team was a pleasure to work with. I would recommend them to anyone and hope to work with them again soon!"
![David McCarthy](https://www.pocketwhale.com/wp-content/uploads/2018/02/david_mccarthy-2.jpg)
![bfb_phone2 BFB Champions](https://www.pocketwhale.com/wp-content/uploads/2017/11/bfb_phone2.png)
Tags: Strategy