BFB Champions

Our Mission

PocketWhale managed the launch of BFB Champions by Cybird in France on iOS and Google Play using the power of press and YouTubers.

BFB Champions
BFB Champions

What We Did

App Store Optimization on iOS & Google Play to meet French audience expectations

App Store Optimization on iOS & Google Play to meet French audience expectations

Writing of the Press Release in French & pitched to journalists

Writing of the Press Release in French & pitched to journalists

Creative direction of YouTubers videos to deliver a memorable message

Creative direction of YouTubers videos to deliver a memorable message

Detailed reporting of the Press Release & YouTubers videos' results

Detailed reporting of the Press Release & YouTubers videos’ results

Campaign Highlights

BFB Champions
Logo GQ
BFB Champions

Top 5 French Male Magazine

Logo Game One
BFB Champions

#1 French Gaming TV Channel

Logo jeuxvideo.com
BFB Champions

#1 French Gaming Website

RESULTS

21 articles in gaming and mainstream press in France

21 articles in gaming and mainstream press in France

120,000 views of YouTubers videos targeting gamers & manga fans in France

120,000 views of YouTubers videos targeting gamers & manga fans in France

Thousands of installs in France with 50% better retention than organic

Thousands of installs in France with 50% better retention than organic

"Our game - BFB Champions - is a quite niche and very Japanese which makes it a challenge to market with traditional ads. PocketWhale helped us find the right channels using both press and YouTubers. The installs we got were of much higher quality than from Facebook ads! PocketWhale team was a pleasure to work with. I would recommend them to anyone and hope to work with them again soon!" David McCarthy
David McCarthy

Global Marketing at Cybird

BFB Champions

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