in Case study
PocketWhale managed the launch of BFB Champions by Cybird in Europe on iOS and Google Play. We built the Media Plan and decided to focus mostly on Press and YouTubers for the launch campaign.
What We Did
App Store Optimization on iOS & Google Play
Writing of the Press Release & pitching to journalists
Creative direction of YouTubers videos to deliver a memorable message
Detailed reporting of the Press Release & YouTubers videos’ results
Top Male Magazine
#Top Gaming TV Channel
#1 French Gaming Website
"Our game - BFB Champions - is a quite niche and very Japanese which makes it a challenge to market with traditional ads. PocketWhale helped us find the right channels using both press and YouTubers. The installs we got were of much higher quality than from Facebook ads! PocketWhale team was a pleasure to work with. I would recommend them to anyone and hope to work with them again soon!"