in Case study
Context
KLab, Inc was doing a worldwilde launch of its new JRPG mobile game based on the famous IP “Captain Tsubasa” and needed a reliable partner to develop creative globally for existing fans as well as new players.
What We Did
We identified key audience segments to target and created dedicated messages and creatives that would resonate best with them. We selected key media to reach them including Snapchat, YouTube, Twitch and TV and localized all ads for the markets we served: English, French, German, Spanish, Italian and Arabic.
RESULTS
Top 10 grossing on both iOS and Google Play
stores in Europe and Middle-East with a ROAS up to
200%
“From managing events to operating digital advertising in North America, Europe and Middle-East, PocketWhale is a key partner for us to ensure the on-going success of Captain Tsubasa: Dream Team. I am looking forward to working more with them on this project and upcoming ones!”
Tags: creative