Captain Tsubasa: Dream Team

Context

KLab, Inc was doing a worldwilde launch of its new JRPG mobile game based on the famous IP “Captain Tsubasa” and needed a reliable partner to promote the game globally to existing fans, as well as potential new players.

What We Did

We identified key audience segments to target and created dedicated messages and ads that would resonate best with them. We selected key media to reach them including Snapchat, YouTube, Twitch and TV and localized all ads for the markets we served: English, French, German, Spanish, Italian and Arabic.

Réseaux sociaux
Captain Tsubasa: Dream Team

RESULTS

Top 10 grossing on both iOS and Google Play
stores in Europe and Middle-East with a ROAS up to

200%

Captain Tsubasa: Dream Team
“From managing events to operating digital advertising in North America, Europe and Middle-East, PocketWhale is a key partner for us to ensure the on-going success of Captain Tsubasa: Dream Team. I am looking forward to working more with them on this project and upcoming ones!” Matthieu Youna
Matthieu Youna

Head of Global Marketing at KLab

embeded

yes