Layton Mystery Journey

Context

Level 5 worked with us to launch Layton’s Mystery Journey Paid Mobile Game ($14.99) in North America and Europe.

What We Did

We highlighted the console-grade quality of the game and created a media plan reflecting this positioning by selecting premium channels on TV, press and influencers.

RESULTS

We achieved
#30 in Top Grossing
& #1 in Top Paid
on both iOS and
Google Play stores.

Layton Mystery Journey
Layton Mystery Journey
“We decided to work with PocketWhale to launch Layton Mystery Journey in North America and Europe as they are gaming experts with a cross media approach to marketing a deep knowledge of local markets. We had such a great experience that we made a bigger commitment as partners for ongoing campaigns!” Lucy Pozniak
Lucy Pozniak

Director of Marketing at Level 5 Abby

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