Level 5: Global launch of Layton Mystery Journey


Level 5 worked with PocketWhale to launch Layton’s Mystery Journey mobile in North America and Europe.

What We Did

Since Professor Layton is a very well-known IP on Console, we highlighted the console-grade quality of the mobile game and created a media plan reflecting this positioning by selecting premium channels on TV, press, social media and influencers. 

We achieved #1 in Top Paid on both iOS and Google Play stores in all key markets (US, FR, UK, DE, IT, SP)

  • PR: 569 Articles including Touch Arcade, GameSpot, IGN
  • TV: Over 1000 TVCs on key TV channels
  • Social Media: Over 5 millions video views
  • Influencers: 18 videos and over 2 millions views
Layton Mystery Journey
Layton Mystery Journey
“We decided to work with PocketWhale to launch Layton Mystery Journey in North America and Europe as they are gaming experts with a cross media approach to marketing a deep knowledge of local markets. We had such a great experience that we made a bigger commitment as partners for ongoing campaigns!” Lucy Pozniak
Lucy Pozniak

Director of Marketing at Level 5 Abby