Balloony Land

Icon Designing and A/B Testing

We selected the three most promising icons to A/B test from ten designs.

Testing Results

The new icon designs did not significantly change the install rate. However, it’s always important to optimize the icon as it has a strong impact on both the “Featured” and “Ranking” store pages.

Balloony Land icons
Balloony Land Smartphone

cvr: 7.03%
526 users

Balloony Land Smartphone

cvr: 6.16%
584 users

Balloony Land Smartphone

cvr: 6.11%
524 users

Balloony Land Screenshots

A/B Test Iterations with New Screenshots

We decided to improve screenshots and to focus mostly on the first two as this is what draws the most attention from users browsing the app store page.

We created multiple App Store landing page variations using the winning icon. Below are three examples, including the winning combination of icon and screenshots.

Balloony Land Smartphone

cvr: 40.21%
97 users

Balloony Land Smartphone

cvr: 38,17%
117 users

Balloony Land Smartphone

cvr: 36.26%
91 users

RESULTS

BEFORE ASO

Balloony Land graphique

We drove hundreds of users from Facebook to the initial landing page and got disappointing results. Only 5% of users showed an intention to install the app.

AFTER ASO

Balloony Land graphique

The impact of the A/B test is astonishing: 40% of the users we drove from Facebook showed an intention to install the app.

  • The Amount of users who showed an intention to install the app

IN THE CASE OF BALLOONY LAND, WE MANAGED TO LOWER THE COST OF ACQUISITION BY
90%

Balloony Land Smartphone
“I discovered that PocketWhale’s mobile gaming expertise goes well beyond user acquisition strategies. I very much enjoyed their innovative suggestions to improve the games KPIs. This team really cares about us!” Magnus Alm
Magnus Alm

Chief Marketing Officer at Palringo

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