in Case study
Our Mission
Vivid Games hired PocketWhale to accompany them on the soft-launch of their new Free-2-Play title, Real Boxing 2: CREED.
![Real Boxing 2: CREED Real Boxing 2: CREED](https://www.pocketwhale.com/wp-content/uploads/2018/12/realboxing_phone-700x465.jpg)
Soft-Launch Strategy
![Recommend analytics solution to monitor retention & monetization KPIs Recommend analytics solution to monitor retention & monetization KPIs](https://www.pocketwhale.com/wp-content/uploads/2018/12/realboxing_icon1.png)
Recommend analytics solution to monitor retention & monetization KPIs
![Define sample size for each traffic source Define sample size for each traffic source](https://www.pocketwhale.com/wp-content/uploads/2017/11/realboxing_icon3.png)
Define sample size for each traffic source
![Select the right country for the soft-launch Select the right country for the soft-launch](https://www.pocketwhale.com/wp-content/uploads/2017/11/realboxing_icon2.png)
Select the right country for the soft-launch
![Select and test several channels to acquire users: video, native, display Select and test several channels to acquire users: video, native, display](https://www.pocketwhale.com/wp-content/uploads/2017/11/realboxing_icon4.png)
Select and test several channels to acquire users: video, native, display
Soft-Launch Analysis and Recommendations
![Data and KPI Analysis Data and KPI Analysis](https://www.pocketwhale.com/wp-content/uploads/2017/11/realboxing_icon5-250x250.png)
Data and KPI Analysis
![Game Mechanic Improvements Game Mechanic Improvements](https://www.pocketwhale.com/wp-content/uploads/2017/11/realboxing_icon6-250x250.png)
Game Mechanic Improvements
![Global Launch UA Strategy Plan Global Launch UA Strategy Plan](https://www.pocketwhale.com/wp-content/uploads/2017/11/realboxing_icon7-250x250.png)
Global Launch UA Strategy Plan
RESULTS
![2MM+ installs in the first week of launch 2MM+ installs in the first week of launch](https://www.pocketwhale.com/wp-content/uploads/2017/11/realboxing_picto1_v2-200x200.png)
100K+ paid installs during the launch
![CPI 5x lower than market average in tier 1 geo CPI 5x lower than market average in tier 1 geo](https://www.pocketwhale.com/wp-content/uploads/2017/11/realboxing_picto2-200x200.png)
CPI 5x lower than market average in tier 1 geo
![ROI positive user acquisition campaigns at scale ROI positive user acquisition campaigns at scale](https://www.pocketwhale.com/wp-content/uploads/2017/11/realboxing_picto3_v2-200x200.png)
ROI positive user aquisition campaigns at scale
![Real Boxing 2: CREED Real Boxing 2: CREED](https://www.pocketwhale.com/wp-content/uploads/2017/11/realboxing_phone2.jpg)
“We partnered with PocketWhale for the soft-launch of Real Boxing 2 CREED™. They helped us on areas such as game mechanics optimization, UA strategy and planning. Their expertise and knowledge of mobile games marketing was one of important factors leading us to success!”
![Michael Michalczenia](https://www.pocketwhale.com/wp-content/uploads/2018/02/michal_michalczenia-2.jpg)
Tags: Strategy