Real Boxing 2: CREED

Our Mission

Vivid Games hired PocketWhale to accompany them on the soft-launch of their new Free-2-Play title, Real Boxing 2: CREED.

Real Boxing 2: CREED

Soft-Launch Strategy

Recommend analytics solution to monitor retention & monetization KPIs

Recommend analytics solution to monitor retention & monetization KPIs

Define sample size for each traffic source

Define sample size for each traffic source

Select the right country for the soft-launch

Select the right country for the soft-launch

Select and test several channels to acquire users: video, native, display

Select and test several channels to acquire users: video, native, display

Soft-Launch Analysis and Recommendations

Data and KPI Analysis

Data and KPI Analysis

Game Mechanic Improvements

Game Mechanic Improvements

Global Launch UA Strategy Plan

Global Launch UA Strategy Plan

RESULTS

2MM+ installs in the first week of launch

2MM+ installs in the first week of launch

CPI 5x lower than market average in tier 1 geo

CPI 5x lower than market average in tier 1 geo

ROI positive user acquisition campaigns at scale

ROI positive user aquisition campaigns at scale

Real Boxing 2: CREED
“We partnered with PocketWhale for the soft-launch of Real Boxing 2 CREED™. They helped us on areas such as game mechanics optimization, UA strategy and planning. Their expertise and knowledge of mobile games marketing was one of important factors leading us to success!” Michael Michalczenia
Michael Michalczenia

Business Development Manager
at Vivid Games

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