Slide background

Mobile growth for apps & games

Slide background

Best-in-class Press Release

Influencers marketing campaigns

Slide background

Tailor-made soft-launch & global launch strategies

Slide background

Our team are experts

in App Store Optimization

ABOUT US

PocketWhale is a strategy & marketing agency focusing on mobile growth for apps and games.

We have a strong expertise in marketing mobile apps. We help you plan and execute your soft-launch and global launch campaigns. We leverage Press Release, Influencers and performance channels to boost your app and go viral. When it comes to App Store Optimization (ASO), we help you get more organic installs by optimizing your search results and improve your landing pages in the App Stores.

Our intervention includes services to define a tailor-made strategy and improve users retention & monetization. We have direct connections to several segments of end users to perform focus groups and beta tests.

CLIENTS

pocketwhale_clients_3
Slide background

I have known the founding team for quite some time and trust their deep knowledge and experience in advertising mobile games. I like their approach of providing full transparency and hands-on management as if they were an extension of my team.

Julie Stepuro, Senior Mobile Marketing Manager at Wargaming

Slide background

We partnered with PocketWhale for the soft-launch of Real Boxing 2. They helped us on many areas such as ASO, game mechanics optimization, UA strategy and planning. Their expertise and knowledge of mobile games marketing was a key driver of our success!

Michal Michalczenia, Business Development Manager at Vivid Games

© 2015 Vivid Games S.A. Real Boxing is a trademark of Vivid Games.
All other trademarks are the property of their respective owners.
CREED © 2015 Metro-Goldwyn-Mayer Pictures Inc.
and Warner Bros. Entertainment Inc.

Slide background

PocketWhale's gaming inventory is a great fit for promoting our Walking Dead: Road to Survival game in the US. They manage to deliver a good volume of high quality users resulting in ROI positive campaigns!

Thomas Pan, UA Manager at Scopely

Slide background

We launched Bleach Brave Souls successfully in Europe using nothing but PocketWhale Press Release services. They reached out to 2000+ journalists resulting in numbers of positive local review articles and the game bursting in top grossing charts in several European markets.

Mika Komatsuzaki, Director of BD/Marketing at KLab America Inc.

Slide background

I discovered that PocketWhale's mobile gaming expertise goes well beyond user acquisition strategies. I very much enjoyed their innovative suggestions to improve the games KPIs. This team really cares about us!

Magnus Alm, Chief Marketing Officer at Palringo

Slide background

We worked with PocketWhale on the launch of 4 Pics 1 Word in Brazil and were very happy with the results. They successfully helped us to push our game in the top charts on both iOS and Android, and all campaigns surpassed the defined KPIs. We will definitely keep on working with PocketWhale on the launch of our upcoming titles!

Jens Abke, Co-Founder at Lotum

Slide background

I really like how PocketWhale helped us with valuable feedback during the soft launch of Dwarfs & Dragons - especially on retention and monetization. Their knowledge and expertise was key to our global user acquisition strategy. I could only recommend them!

Gonzalo Fasanella, Marketing Manager at Omnidrone

Slide background

PocketWhale convinced me with a very detailed and strong in-depth analysis for one of our upcoming mobile games. Their deep understanding of the mobile business, the recruiting process, the handling of the interviews and especially the clear recommendations towards our developers and marketing teams provided a lot of added value for the project and helped us to do the right decisions.

Henning Schmid, Head of Marketing @Nexon Europe

OUR SERVICES

Strategy

  • Focus Groups & Beta Tests
  • Retention & Monetization
  • Soft-Launch
  • Global Launch

Marketing

  • Performance User Acquisition
  • Press Release & Influencers
  • Creative Design & App Store Optimization
  • Re-targeting

STRATEGY

Focus Groups & Beta Tests

  • We conduct beta tests and focus groups to assess the commercial potential of your app across specific audiences. We recruit end users on demand to answer strategic questions.

Retention & Monetization

  • We analyze the core mechanics of your app and provide you with detailed recommendations to improve its potential.
  • We help you select the right tools for attribution, analytics and crash reports.

Soft-Launch

  • We setup and execute all details of the Soft-Launch campaigns including planning, country, budget, channels and KPIs.
  • We help you analyze the results and run on-going iterations.

Global Launch

  • We plan your global launch worldwide leveraging our international experience and knowledge of key channels.
SONY DSC

MARKETING

App Landing Page blue (1)_iphone_black_angle1 copy

Performance User Acquisition

  • We acquire users for your apps and games through social media, search and ad networks.
  • Our media managers optimize campaigns on a publisher level to meet the defined post-install KPIs.

Press Release & Influencers

  • We have 15 years experience in PR working for major online and mobile publishers.
  • We cover Europe and English speaking countries with our direct network of influencers.

Creative Design & App Store Optimization

  • We design banners and video on demand to achieve the best CTRs and CRs on our campaigns.
  • We optimize your keywords and description to get you more organic users from search.
  • We A/B test your landing page in the App Stores to improve your conversion rate and decrease your CPI.

Re-targeting

  • We help you reactivate sleeping users through re-targeting campaigns.

FOUNDERS

XR_web_optimized
Xavier Rezgui
CEO

Xavier has been working in the fields of video games and marketing for more than 15 years and has outstanding expertise in the fields of advertising technology and product development.

Xavier holds an MBA from INSEAD.

linkedin 2
JP_web_optimized
Jean-Philippe Decka
CMO

Jean-Philippe has 5 years of experience in building startups and advertising mobile apps globally. He has a strong entrepreneurial mindset and developed expertise in sales strategy, team management, user acquisition, app design, user engagement and monetization.

Jean-Philippe holds a MSc in Management from HEC Paris.

linkedin 2
TM_web_optimized
Thomas Mellinger
COO

Thomas has 3 years of experience in building startups and managing operations globally. He has a strong analytical mindset and expertise in buying media, mobile fraud detection, finance and cross-cultural team management.

Thomas holds a MSc in Management from HEC Paris.

linkedin 2

CONTACT US

Paris, France
Address:
86, rue de Lille
75007 Paris
FRANCE
Email:
??????????????????????????????????????????????????????????
Address:
1175 Folsom street
San Francisco CA 94103
USA
Email: