We have a strong expertise in marketing mobile apps. We help you plan and execute your soft-launch and global launch campaigns. We leverage Press Release, Influencers and performance channels to boost your app and go viral. When it comes to App Store Optimization (ASO), we help you get more organic installs by optimizing your search results and improve your landing pages in the App Stores.
Our intervention includes services to define a tailor-made strategy and improve users retention & monetization. We have direct connections to several segments of end users to perform focus groups and beta tests.
Focus Groups & Beta Tests
- We conduct beta tests and focus groups to assess the commercial potential of your app across specific audiences. We recruit end users on demand to answer strategic questions.
Retention & Monetization
- We analyze the core mechanics of your app and provide you with detailed recommendations to improve its potential.
- We help you select the right tools for attribution, analytics and crash reports.
- We setup and execute all details of the Soft-Launch campaigns including planning, country, budget, channels and KPIs.
- We help you analyze the results and run on-going iterations.
- We plan your global launch worldwide leveraging our international experience and knowledge of key channels.
Performance User Acquisition
- We acquire users for your apps and games through social media, search and ad networks.
- Our media managers optimize campaigns on a publisher level to meet the defined post-install KPIs.
Press Release & Influencers
- We have 15 years experience in PR working for major online and mobile publishers.
- We cover Europe and English speaking countries with our direct network of influencers.
Creative Design & App Store Optimization
- We design banners and video on demand to achieve the best CTRs and CRs on our campaigns.
- We optimize your keywords and description to get you more organic users from search.
- We A/B test your landing page in the App Stores to improve your conversion rate and decrease your CPI.
- We help you reactivate sleeping users through re-targeting campaigns.
Jean-Philippe has 5 years of experience in building startups and advertising mobile apps globally. He has a strong entrepreneurial mindset and developed expertise in sales strategy, team management, user acquisition, app design, user engagement and monetization.
Jean-Philippe holds a MSc in Management from HEC Paris.