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Mobile Games Agency

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Global reach

Local presence


PocketWhale is a global creative & marketing agency focusing on mobile games. Headquartered in Paris, we operate for clients based in Asia, North America and Europe through our global offices in Paris, San Francisco, Tokyo, and Berlin.

We are specialists in mobile gaming! We help you design, plan and execute your marketing campaigns worldwide. Our offering includes services to define your audience and produce tailor-made creative assets to reach out to your users at the right place and with the right message.

We have a holistic approach to media and operate our marketing campaigns online and offline through Press, Influencers, TV, Social Media, Ad Networks, and Events.


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 Working with PocketWhale in France was the key driver of our successful test marketing campaign. We partnered with bespoke anime YouTube influencers to take advantage of this strong community which then resulted in high quality installs below $1 eCPI. We look forward to increasing our cooperation with PocketWhale for our upcoming games..

Langer Lee, Strategy Director Global Business Division @XFlag (Mixi, inc)

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 We had always known there was awesome potential in the European markets for our game The Battle Cats. Working with Pocketwhale finally gave us the opportunity to work with the influencers best able to present our game in an effective and exciting way to the right players, leading to better install rates and better retention. Pocketwhale have been consistently professional, flexible, and engaged with our needs, and we are happy to recommend their services.

Sean Koble, Global Marketing @Ponos

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 Promoting our game Crash Fever in the US through PocketWhale was a great success! We partnered with YouTube influencers which resulted in inexpensive installs with better retention than organic ones. We look forward to increasing our cooperation with PocketWhale.

Andy Wataki, Business Development Division PR & Marketing @Wonderplanet

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PocketWhale convinced me with a very detailed and strong in-depth analysis for one of our upcoming mobile games. Their deep understanding of the mobile business, the recruiting process, the handling of the interviews and especially the clear recommendations towards our developers and marketing teams provided a lot of added value for the project and helped us to do the right decisions.

Henning Schmid, Head of Marketing @Nexon Europe

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The PocketWhale Press Release services played an important part in the success of the Nonstop Knight launch campaign. The team handled the PR campaign with great care and attention, with a clear understanding of the game and its relevant target audience. The quality of the coverage was achieved using their wealth of experience and strong contacts list at their disposal

Jon Howard, Head of PR and Influencer Relations @Flaregames

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Our game - BFB Champions - is a quite niche and very Japanese which makes it a challenge to market with traditional ads. PocketWhale helped us find the right channels using both press and YouTubers. The installs we got were of much higher quality than from Facebook ads! PocketWhale team was a pleasure to work with. I would recommend them to anyone and hope to work with them again soon!

David McCarthy, Global Marketing @Cybird

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We launched Bleach Brave Souls successfully in Europe using nothing but PocketWhale Press Release services. They reached out to 2000+ journalists resulting in numbers of positive local review articles and the game bursting in top grossing charts in several European markets.

Mika Komatsuzaki, Director of BD/Marketing at KLab America Inc.

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I have known the founding team for quite some time and trust their deep knowledge and experience in advertising mobile games. I like their approach of providing full transparency and hands-on management as if they were an extension of my team.

Julie Stepuro, Senior Mobile Marketing Manager at Wargaming

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We partnered with PocketWhale for the soft-launch of Real Boxing 2. They helped us on many areas such as ASO, game mechanics optimization, UA strategy and planning. Their expertise and knowledge of mobile games marketing was a key driver of our success!

Michal Michalczenia, Business Development Manager at Vivid Games

© 2015 Vivid Games S.A. Real Boxing is a trademark of Vivid Games.
All other trademarks are the property of their respective owners.
CREED © 2015 Metro-Goldwyn-Mayer Pictures Inc.
and Warner Bros. Entertainment Inc.

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PocketWhale's gaming inventory is a great fit for promoting our Walking Dead: Road to Survival game in the US. They manage to deliver a good volume of high quality users resulting in ROI positive campaigns!

Thomas Pan, UA Manager at Scopely

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We worked with PocketWhale on the launch of 4 Pics 1 Word in Brazil and were very happy with the results. They successfully helped us to push our game in the top charts on both iOS and Android, and all campaigns surpassed the defined KPIs. We will definitely keep on working with PocketWhale on the launch of our upcoming titles!

Jens Abke, Co-Founder at Lotum

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I discovered that PocketWhale's mobile gaming expertise goes well beyond user acquisition strategies. I very much enjoyed their innovative suggestions to improve the games KPIs. This team really cares about us!

Magnus Alm, Chief Marketing Officer at Palringo

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I really like how PocketWhale helped us with valuable feedback during the soft launch of Dwarfs & Dragons - especially on retention and monetization. Their knowledge and expertise was key to our global user acquisition strategy. I could only recommend them!

Gonzalo Fasanella, Marketing Manager at Omnidrone


Market Research

  • We estimate your game’s market size for key countries across all platforms
  • We study your competitors’ performance (installs & revenues)

Focus Groups

  • We conduct focus groups to assess the commercial potential of your game across specific audiences
  • We recruit players on demand to answer strategic questions

Creative Assets & Messages

  • We define key messages that will impact your target audience
  • We design, produce and localize display and video assets

App Store Optimization

  • We design and produce App Stores assets: icon, screenshots, video trailer
  • We A/B test store landing pages to improve install rate and decrease acquisition costs
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Performance User Acquisition

  • We run CPI campaigns on social media and ad networks
  • We optimize campaigns daily to meet ROAS goals
  • We provide detailed reporting on performance

Press Relations

  • We work with offline & online press
  • We tailor press releases to each media segments
  • We track the impact of press releases on game installs and provide detailed reporting

Social Influencers

  • We select the right influencers to promote your game based on targeted audience, reach and platform
  • We work together with influencers to deliver key messages in a creative way while respecting your guidelines
  • We provide detailed planning and reporting for each video and post


  • We plan and execute TV campaigns based on a defined targeted audience across all TV networks
  • We manage TV spots certification by local authorities
  • We provide detailed reporting on performance


  • We organize offline events with press and social influencers
  • We manage online and offline eSport tournaments
  • We provide detailed reporting on performance


Xavier Rezgui

Xavier has been working in the fields of video games and marketing for more than 15 years and has outstanding expertise in the fields of advertising technology and product development.

Xavier holds an MBA from INSEAD.

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Jean-Philippe Decka

Jean-Philippe has 5 years of experience in building startups and advertising mobile games globally. He has a strong entrepreneurial mindset and developed expertise in strategy, team management, user acquisition, game design and user engagement.

Jean-Philippe holds a MSc in Management from HEC Paris.

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86, rue de Lille
75007 Paris
1175 Folsom street
San Francisco CA 94103
Kirarito, Minato-ku
Tokyo 105-0012
Biebricherstr. 11
Berlin 12053