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Strategy & marketing for mobile games

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Best-in-class Press Relations

& Influencer campaigns

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Tailor-made global launch strategy


PocketWhale is a strategy & marketing agency focusing on mobile games. We operate globally for clients based in Europe, North America and Asia.

We have a strong expertise in marketing mobile games. We help you plan and execute your soft-launch and global launch campaigns. We leverage Press Release, Influencers and performance channels to boost your games and go viral. When it comes to App Store Optimization (ASO), we help you get more organic installs by optimizing your search results and improve your landing pages in the App Stores.

Our intervention includes services to define a tailor-made strategy and improve users retention & monetization. We have direct connections to several segments of end users to perform focus groups and beta tests.


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 Working with PocketWhale in France was the key driver of our successful test marketing campaign. We partnered with bespoke anime YouTube influencers to take advantage of this strong community which then resulted in high quality installs below $1 eCPI. We look forward to increasing our cooperation with PocketWhale for our upcoming games..

Langer Lee, Strategy Director Global Business Division @XFlag (Mixi, inc)

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 We had always known there was awesome potential in the European markets for our game The Battle Cats. Working with Pocketwhale finally gave us the opportunity to work with the influencers best able to present our game in an effective and exciting way to the right players, leading to better install rates and better retention. Pocketwhale have been consistently professional, flexible, and engaged with our needs, and we are happy to recommend their services.

Sean Koble, Global Marketing @Ponos

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 Promoting our game Crash Fever in the US through PocketWhale was a great success! We partnered with YouTube influencers which resulted in inexpensive installs with better retention than organic ones. We look forward to increasing our cooperation with PocketWhale.

Andy Wataki, Business Development Division PR & Marketing @Wonderplanet

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PocketWhale convinced me with a very detailed and strong in-depth analysis for one of our upcoming mobile games. Their deep understanding of the mobile business, the recruiting process, the handling of the interviews and especially the clear recommendations towards our developers and marketing teams provided a lot of added value for the project and helped us to do the right decisions.

Henning Schmid, Head of Marketing @Nexon Europe

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The PocketWhale Press Release services played an important part in the success of the Nonstop Knight launch campaign. The team handled the PR campaign with great care and attention, with a clear understanding of the game and its relevant target audience. The quality of the coverage was achieved using their wealth of experience and strong contacts list at their disposal

Jon Howard, Head of PR and Influencer Relations @Flaregames

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Our game - BFB Champions - is a quite niche and very Japanese which makes it a challenge to market with traditional ads. PocketWhale helped us find the right channels using both press and YouTubers. The installs we got were of much higher quality than from Facebook ads! PocketWhale team was a pleasure to work with. I would recommend them to anyone and hope to work with them again soon!

David McCarthy, Global Marketing @Cybird

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We launched Bleach Brave Souls successfully in Europe using nothing but PocketWhale Press Release services. They reached out to 2000+ journalists resulting in numbers of positive local review articles and the game bursting in top grossing charts in several European markets.

Mika Komatsuzaki, Director of BD/Marketing at KLab America Inc.

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I have known the founding team for quite some time and trust their deep knowledge and experience in advertising mobile games. I like their approach of providing full transparency and hands-on management as if they were an extension of my team.

Julie Stepuro, Senior Mobile Marketing Manager at Wargaming

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We partnered with PocketWhale for the soft-launch of Real Boxing 2. They helped us on many areas such as ASO, game mechanics optimization, UA strategy and planning. Their expertise and knowledge of mobile games marketing was a key driver of our success!

Michal Michalczenia, Business Development Manager at Vivid Games

© 2015 Vivid Games S.A. Real Boxing is a trademark of Vivid Games.
All other trademarks are the property of their respective owners.
CREED © 2015 Metro-Goldwyn-Mayer Pictures Inc.
and Warner Bros. Entertainment Inc.

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PocketWhale's gaming inventory is a great fit for promoting our Walking Dead: Road to Survival game in the US. They manage to deliver a good volume of high quality users resulting in ROI positive campaigns!

Thomas Pan, UA Manager at Scopely

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We worked with PocketWhale on the launch of 4 Pics 1 Word in Brazil and were very happy with the results. They successfully helped us to push our game in the top charts on both iOS and Android, and all campaigns surpassed the defined KPIs. We will definitely keep on working with PocketWhale on the launch of our upcoming titles!

Jens Abke, Co-Founder at Lotum

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I discovered that PocketWhale's mobile gaming expertise goes well beyond user acquisition strategies. I very much enjoyed their innovative suggestions to improve the games KPIs. This team really cares about us!

Magnus Alm, Chief Marketing Officer at Palringo

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I really like how PocketWhale helped us with valuable feedback during the soft launch of Dwarfs & Dragons - especially on retention and monetization. Their knowledge and expertise was key to our global user acquisition strategy. I could only recommend them!

Gonzalo Fasanella, Marketing Manager at Omnidrone



Focus Groups & Beta Tests

  • We conduct beta tests and focus groups to assess the commercial potential of your game across specific audiences.
  • We recruit end users on demand to answer strategic questions.

Retention & Monetization

  • We analyze the core mechanics of your app and provide you with detailed recommendations to improve its potential.
  • We help you select the right tools for attribution, analytics and crash reports.


  • We setup and execute all details of the Soft-Launch campaigns including planning, country, budget, channels and KPIs.
  • We help you analyze results and plan for global launch.

App Store Optimization

  • We set keywords and description to get organic users from search.
  • We A/B test App Stores landing pages to improve install rate and decrease acquisition costs.


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Performance User Acquisition

  • We run CPI campaigns on social media and ad networks.
  • Our media managers optimize campaigns daily to meet ROAS goals.
  • We design display, native and video creative assets.

Press Relations

  • We work with offline & online press in Western markets.
  • We tailor press releases to each media segments.
  • We track PR impact on installs and provide detailed reporting.

Social Influencers

  • We select the right influencers to promote your game based on targeted audience, reach and platform.
  • We work together with influencers to deliver key messages in a creative way while respecting your brand guidelines.
  • We provide detailed planning and reporting for each video.


  • We organize offline B2C events to showcase your games.
  • Organization includes all operations from booth setup to live streams with influencers.
  • We manage online events such as eSport tournaments.


Xavier Rezgui

Xavier has been working in the fields of video games and marketing for more than 15 years and has outstanding expertise in the fields of advertising technology and product development.

Xavier holds an MBA from INSEAD.

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Jean-Philippe Decka

Jean-Philippe has 5 years of experience in building startups and advertising mobile apps globally. He has a strong entrepreneurial mindset and developed expertise in sales strategy, team management, user acquisition, app design, user engagement and monetization.

Jean-Philippe holds a MSc in Management from HEC Paris.

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Thomas Mellinger

Thomas has 3 years of experience in building startups and managing operations globally. He has a strong analytical mindset and expertise in buying media, mobile fraud detection, finance and cross-cultural team management.

Thomas holds a MSc in Management from HEC Paris.

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Paris, France
86, rue de Lille
75007 Paris
1175 Folsom street
San Francisco CA 94103
Kirarito, Minato-ku
Tokyo 105-0012