Welcome to PocketWhale

THE MOBILE GAME SPECIALISTS PROVIDING GLOBAL AAA MARKETING

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PocketWhale is a global creative and marketing agency focusing on mobile games. We are specialists in mobile gaming! We help you design, plan and execute your marketing campaigns in western markets. Our offering includes services to define your audience and produce tailor-made creative assets to reach out to your users at the right place and with the right message. We have a holistic approach to media and operate our marketing campaigns online and offline through Press, Influencers, TV, Social Media, Ad Networks, and Events.

Our Work

Some cool things we have done recently

  • All

Our Services

Picto Strategy

#Strategy

Our research team collects data on gamers in western markets to build successful marketing strategies

  • Research
  • Interviews
  • Focus Groups
Picto Creative

#Creative

Our creative team develops messages and assets to engage specific audiences

  • Messaging
  • Display
  • Video
Picto Media

#Media

Because gamers use multiple types of media, AAA marketing campaigns target them where they are

  • Digital Advertising
  • Press
  • Influencers
  • TV
  • Events

Our Clients

Cybird
Cygames
Flare Games
Gumi
Incuvo
Kabam
KLab Global
Level 5
Lotum
Machine Zone
Nexon
Omnidrone
Outplay
Ponos
Scopely
Seriously
Small Giant
Socialpoint
Space Ape
Vivid Games
Wargaming
Wonder Planet
XFlag

Monster Strike

Langer Lee

Strategy Director Global Business Division @XFlag (Mixi, inc)

"Working with PocketWhale in France was the key driver of our successful test marketing campaign. We partnered with bespoke anime YouTube influencers to take advantage of this strong community which then resulted in high quality installs below $1 eCPI. We look forward to increasing our cooperation with PocketWhale for our upcoming games."

The Battle Cats

Sean Koble

Global Marketing @Ponos

"We had always known there was awesome potential in the European markets for our game The Battle Cats. Working with Pocketwhale finally gave us the opportunity to work with the influencers best able to present our game in an effective and exciting way to the right players, leading to better install rates and better retention. Pocketwhale have been consistently professional, flexible, and engaged with our needs, and we are happy to recommend their services."

Crash Fever

Andy Wataki

Business Development Division PR & Marketing @Wonderplanet

"Promoting our game Crash Fever in the US through PocketWhale was a great success! We partnered with YouTube influencers which resulted in inexpensive installs with better retention than organic ones. We look forward to increasing our cooperation with PocketWhale."

Heroes of Incredible Tales

Henning Schmid

Head of Marketing @Nexon Europe

"PocketWhale convinced me with a very detailed and strong in-depth analysis for one of our upcoming mobile games. Their deep understanding of the mobile business, the recruiting process, the handling of the interviews and especially the clear recommendations towards our developers and marketing teams provided a lot of added value for the project and helped us to do the right decisions."

Nonstop Knight

Jon Howard

Head of PR and Influencer Relations @Flaregames

"The PocketWhale Press Release services played an important part in the success of the Nonstop Knight launch campaign. The team handled the PR campaign with great care and attention, with a clear understanding of the game and its relevant target audience. The quality of the coverage was achieved using their wealth of experience and strong contacts list at their disposal."

BFB Champions

David McCarthy

Global Marketing @Cybird

"Our game - BFB Champions - is a quite niche and very Japanese which makes it a challenge to market with traditional ads. PocketWhale helped us find the right channels using both press and YouTubers. The installs we got were of much higher quality than from Facebook ads! PocketWhale team was a pleasure to work with. I would recommend them to anyone and hope to work with them again soon!"

Bleach Brave Souls

Mika Komatsuzaki

Director of BD/Marketing at KLab America Inc.

"We launched Bleach Brave Souls successfully in Europe using nothing but PocketWhale Press Release services. They reached out to 2000+ journalists resulting in numbers of positive local review articles and the game bursting in top grossing charts in several European markets."

World of Tanks Blitz

Julie Stepuro

Senior Mobile Marketing Manager at Wargaming

"I have known the founding team for quite some time and trust their deep knowledge and experience in advertising mobile games. I like their approach of providing full transparency and hands-on management as if they were an extension of my team."

Real Boxing 2

Michal Michalczenia

Business Development Manager at Vivid Games

"We partnered with PocketWhale for the soft-launch of Real Boxing 2. They helped us on many areas such as ASO, game mechanics optimization, UA strategy and planning. Their expertise and knowledge of mobile games marketing was a key driver of our success!"

The Walking Dead

Thomas Pan

UA Manager at Scopely

"PocketWhale's gaming inventory is a great fit for promoting our Walking Dead: Road to Survival game in the US. They manage to deliver a good volume of high quality users resulting in ROI positive campaigns!"

4 Pics 1 Word

Jens Abke

Co-Founder at Lotum

"We worked with PocketWhale on the launch of 4 Pics 1 Word in Brazil and were very happy with the results. They successfully helped us to push our game in the top charts on both iOS and Android, and all campaigns surpassed the defined KPIs. We will definitely keep on working with PocketWhale on the launch of our upcoming titles!"

Dark Nebula

Magnus Alm

Chief Marketing Officer at Palringo

"I discovered that PocketWhale's mobile gaming expertise goes well beyond user acquisition strategies. I very much enjoyed their innovative suggestions to improve the games KPIs. This team really cares about us!"

Dwarfs & Dragons

Gonzalo Fasanella

Marketing Manager at Omnidrone

"I really like how PocketWhale helped us with valuable feedback during the soft launch of Dwarfs & Dragons - especially on retention and monetization. Their knowledge and expertise was key to our global user acquisition strategy. I could only recommend them!"

Case Studies

About Us

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CEO
Xavier
CEO

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CMO
Jean-Philippe
CMO

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Art Director
Diana
Art Director

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CSO
Jonathan
CSO

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CCO
Marc
CCO

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Head of TV
Anne-Catherine
Head of TV

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Head of Influencers
Arnaud
Head of Influencers

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Head of Events
Charlotte
Head of Events

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Head of PR
Margaux
Head of PR

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Head of Digital Advertising
Thomas
Head of Digital Advertising

Team
Paris, France

Paris

86, rue de Lille
75007 Paris
FRANCE

San Francisco, USA

San Francisco

1175 Folsom street
San Francisco CA 94103
USA

Tokyo, Japan

Tokyo

23-17 Sakuragaokacho City court sakuragaoka
Shibuya, Tokyo
JAPAN

Berlin, Germany

Berlin

Biebricherstr. 11
Berlin 12053
GERMANY