We have a strong expertise in marketing mobile games. We help you plan and execute your soft-launch and global launch campaigns. We leverage Press Release, Influencers and performance channels to boost your games and go viral. When it comes to App Store Optimization (ASO), we help you get more organic installs by optimizing your search results and improve your landing pages in the App Stores.
Our intervention includes services to define a tailor-made strategy and improve users retention & monetization. We have direct connections to several segments of end users to perform focus groups and beta tests.
Focus Groups & Beta Tests
- We conduct beta tests and focus groups to assess the commercial potential of your game across specific audiences.
- We recruit end users on demand to answer strategic questions.
Retention & Monetization
- We analyze the core mechanics of your app and provide you with detailed recommendations to improve its potential.
- We help you select the right tools for attribution, analytics and crash reports.
- We setup and execute all details of the Soft-Launch campaigns including planning, country, budget, channels and KPIs.
- We help you analyze results and plan for global launch.
App Store Optimization
- We set keywords and description to get organic users from search.
- We A/B test App Stores landing pages to improve install rate and decrease acquisition costs.
Performance User Acquisition
- We run CPI campaigns on social media and ad networks.
- Our media managers optimize campaigns daily to meet ROAS goals.
- We design display, native and video creative assets.
- We work with offline & online press in Western markets.
- We tailor press releases to each media segments.
- We track PR impact on installs and provide detailed reporting.
- We select the right influencers to promote your game based on targeted audience, reach and platform.
- We work together with influencers to deliver key messages in a creative way while respecting your brand guidelines.
- We provide detailed planning and reporting for each video.
- We organize offline B2C events to showcase your games.
- Organization includes all operations from booth setup to live streams with influencers.
- We manage online events such as eSport tournaments.
Jean-Philippe has 5 years of experience in building startups and advertising mobile apps globally. He has a strong entrepreneurial mindset and developed expertise in sales strategy, team management, user acquisition, app design, user engagement and monetization.
Jean-Philippe holds a MSc in Management from HEC Paris.