PocketWhale is a video game marketing agency, a full-service team for mobile, PC, and console games. With offices in North America, Europe, and Asia, we help you plan and execute your marketing campaigns globally.
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"PocketWhale became a true extension of our team from day one, shaping Chubkins' positioning, character designs, and marketing strategy. Their focus groups and ASO testing gave us real player insights, and their creativity and market knowledge played a major role in helping Chubkins stand out in a competitive market."
"Working with PocketWhale was both smooth and productive. They have a deep understanding of the gaming industry and their creative expertise was really impressive. We hope to continue to work with them on future projects."
"We're thrilled we sided with PocketWhale as our soft launch partner! Their deep experience in the mobile games market, feedback and insight has been invaluable and helped us identify and fix blindspots that ultimately increased our players' daily retention and enjoyment."
"Our biggest mistake in our soft launch was not working with PocketWhale sooner! While soft-launching Tower Rush, PocketWhale helped us identify, research, and address the issues holding it back. We saw huge, positive changes in our KPIs every week."
"PocketWhale tailored their creative strategy to fit the humorous tone of our game. Their video ads perfectly captured our game's sense of humor and gameplay. It felt like they were part of the studio team with how well they understood the game."
"PocketWhale's exceptional strategy and consultation support was critical in the early stages of our development. They ran focus groups that gave valuable feedback for our dev and marketing teams, and dramatically improved our ASO and marketing funnel."
"We decided to work with PocketWhale to launch Layton Mystery Journey in North America and Europe as they are gaming experts with a cross-media approach and deep knowledge of local markets. We made a bigger commitment as partners for ongoing campaigns!"
"Working with PocketWhale in France was the key driver of our successful test marketing campaign. We partnered with anime YouTube influencers which resulted in high quality installs below $1 eCPI."
"PocketWhale played an important part of our content release campaign. They gave us feedback in the early stages and helped us run marketing in regions, especially Japan, where we did not have reach ourselves."
"From organizing events to managing TV ad campaigns in France and digital advertising across North America, Europe and the Middle East, PocketWhale is a key partner for the ongoing success of Captain Tsubasa: Dream Team."
"Working with PocketWhale gave us the opportunity to work with the influencers best able to present our game to the right players, leading to better install rates and retention. Consistently professional, flexible, and engaged."
"PocketWhale convinced me with a very detailed and strong in-depth analysis for one of our upcoming mobile games. Their clear recommendations toward our developers and marketing teams provided a lot of added value."
"I trust their deep knowledge and experience in advertising mobile games. I like their approach of providing full transparency and hands-on management as if they were an extension of my team."
Before you spend a dollar on launch, we pressure-test the opportunity, validating demand and gathering real player reactions to your concepts and builds, so you know what resonates before you commit.
When it's time to launch, we map your go-to-market, sharpening your store presence, planning where your media budget should go, and dialing in positioning so you hit the market with momentum.
Want it made? We bring in the right teams across the New Vega group and orchestrate every detail, so you get a full-service agency while only ever dealing with one point of contact: us.
Big ideas that put your game in front of mainstream audiences. We concept live-ops moments, anniversaries, events, and TV campaigns, and you're free to take those ideas and produce them yourself. There's no obligation to go further.
PocketWhale is part of the New Vega Group, a collective of specialist agencies spanning creative, media buying, PR, influencer marketing, and events. Rather than stretch a single team across every discipline, we draw on the right specialists from across the group and orchestrate them end to end, so each partner's expertise works in concert to achieve your goals.
We offer a large scope of strategy services including market research, focus groups and soft launch to define and understand the target audience. We define key messages, design creative concepts and develop media plans to reach the target audience.
miHoYo brought us in two years ahead of launch to clarify Genshin Impact's positioning. We ran 18 focus groups across France and the USA with open-world, action-RPG and anime/manga fans to map perceptions and sharpen the game's messaging.
These insights shaped the launch messaging and creative, helping make Genshin Impact one of the most successful cross-platform franchises ever.
Garena partnered with us to create the global media plan for Black Clover Mobile across the US and Europe. Over three months we modelled paid and organic install volumes by territory, built data-driven budget allocation across UA, media, events and influencers, and ran ASO to lift store conversion.
Over 5M pre-registrations and a #1 ranking in 100+ countries made it one of 2023's biggest global mobile launches.
From Chubkins' earliest stages we worked as an extension of the studio, shaping positioning, mechanics and character design alongside marketing and community strategy. We ran focus groups and ASO testing, refined messaging, produced UGC creatives, and helped direct audio and content.
Hands-on collaboration across product and marketing helped Chubkins stand out in a crowded market, a genuine extension of the studio from concept through soft launch.
We run PR campaigns in the US, Europe and Japan. Our PR team has extensive experience working with gaming and mainstream media. We also organize press events where we invite key journalists and influencers.
Fast Travel Games led a coalition of eight North American and European VR studios who wanted a dedicated VR press tour at Gamescom. We built two adjacent show-room booths where each developer could demo to the journalists and media we invited.
192 press meetings across 3 days at Gamescom, earning coverage in PlayStation, UPLOAD VR, 4Players and more.
We led global launch PR for AFK Arena's crossover with The Witcher 3: Wild Hunt, coordinating the worldwide announcement and press push around Geralt of Rivia and Yennefer joining the roster, with Doug Cockle reprising Geralt's voice.
A marquee crossover rolled out to AFK Arena's 30M+ global players, earning broad coverage across top-tier gaming media worldwide.
We supported Cygames' push to bring Shadowverse to Western markets, leading PR and press outreach to introduce the competitive mobile card battler to North American and European players, from announcement through release.
Built press momentum and awareness that helped establish Shadowverse as a leading mobile CCG in the West.
We do media buying across a large spectrum of media from TV to website banners. For TV and related video media, our team creates TV commercials and coordinates everything from pre- to post-production.
We run user-acquisition campaigns for Pokémon GO across EMEA, managing localized UA in the UK, Germany, France, Italy and Spain around the game's major moments throughout the year, from Pokémon GO Fest and Road Trip to Holiday campaigns and the 10th Anniversary, continually bringing new players into one of the world's biggest mobile games.
Always-on, localized UA across five core European markets, keeping fresh players flowing into Pokémon GO around every major event.
We ran the global launch media campaign for 007 First Light, including a massive banner on Hollywood Boulevard's Walk of Fame.
2.7 million copies of the game sold in the first week.
We scaled Wargaming's World of Tanks player base with precision CPI campaigns, deploying gameplay-driven video across 20+ networks and optimizing daily to acquire and retain the most engaged, high-LTV players under a strict CPI cap.
Global user acquisition delivered over 3.6M installs at a $1.2 average CPI, with a 20%+ uplift in ROAS.
We work directly with top gaming influencers on YouTube, Twitch, Instagram and Snapchat to create exciting, targeted content that captures both new and existing audiences.
For Hyke's launch we drove an earned-media influencer push, seeding the game to the right creators and communities to spark organic coverage, gameplay and word-of-mouth rather than paid placements.
Authentic, creator-led buzz that built genuine launch visibility and community around the game.
A launch-phase paid influencer campaign across the US, UK and Canada, recruiting anime and action-RPG creators for YouTube integrations and Let's Plays, TikTok activations with themed challenges and short-form clips, and coordinated promotion across YouTube, TikTok and Twitch.
A paid influencer program with 9 creators that together generated more than 2M views.
We built and ran an ongoing ambassador program for PUBG Mobile in Europe, handpicking top creators across platforms, launching an exclusive brand-ambassador program with in-game perks and incentives, and tracking performance with a custom system for data-driven optimization.
An ambassador program of 80 creators driving 100M views per month across a 12-month run.
We offer a simple, affordable and transparent solution to produce high quality video ads for user acquisition on a regular basis. We run UA campaigns on major platforms such as Facebook and Snapchat.
For the global launch of Pokémon TCG Pocket, we produced the full slate of UA videos and banners across the US and Europe, adapting every asset to multiple formats, languages and channels (social, in-app and programmatic) so each was culturally relevant and platform-optimized.
High-performing creatives across multiple territories drove stronger engagement and conversion, lifting the overall global UA strategy.
We gave Jam City's Panda Pop a creative refresh, producing a new run of performance video built to re-energize the brand and lift user-acquisition results for the long-running puzzle hit.
A refreshed creative line-up to power ongoing user acquisition for an established mobile franchise.
For the first anniversary of Disney Twisted-Wonderland's North American launch, Aniplex tasked us with a full creative suite: a new cinematic trailer spotlighting key characters and story arcs, high-impact video for social and streaming, and eye-catching banners across gaming and anime platforms.
More than 50 creatives drove a 53.9% landing-page conversion rate and a 1.43% average CTR, lifting conversion by over 120%.
From designing, creating and operating a booth during a trade show to managing online and offline e-sports tournaments, our event team has a large scope of work.
For the launch of One Punch Man World, we designed and built an immersive Gamescom booth: strength-testing punch machines (a nod to Saitama), hands-on PC and mobile demo stations, a dedicated press and creator interview zone, and larger-than-life character builds that dropped fans into the One Punch Man universe.
A 500 m² booth drew 320K attendees, delivering top-tier exposure at the world's biggest gaming show.
We designed and ran Cygames' Shadowverse presence at Paris Games Week, a booth built for hands-on play and competitive demos that put the card battler in front of one of Europe's biggest gaming crowds.
Brought Shadowverse face-to-face with thousands of players and fans at one of Europe's premier gaming events.
As KLab's events partner across Captain Tsubasa: Dream Team and Bleach: Brave Souls, we organized live activations and on-the-ground experiences that connected these iconic anime IPs with their European communities.
Hands-on moments that deepened fan engagement around two of KLab's flagship anime titles.
113 N San Vicente Blvd
Beverly Hills, CA 90211
USA
117 Quai de Valmy
75010 Paris
FRANCE
Kirarito 11th floor, Sumitomoshibadaimon Building
2-5-5 Shibadaimon, Minato-ku
Tokyo 105-0012, JAPAN
New business, press & everything else.
contact@pocketwhale.comPocketWhale is a video game marketing agency focused on strategy and creative services for mobile, PC, and console games. We work in conjunction with the other agencies in the New Vega group to deliver PR, social media, media buying, events, and more, giving you a full-service partner through a single point of contact.
We work with games across mobile, PC, and console, from indie titles to global franchises, supporting them from pre-launch product-market-fit testing through go-to-market and live-game growth.
PocketWhale has teams in North America and Europe, and is part of the global New Vega group of agencies, with offices across the USA, France, Germany, and Japan.
We focus exclusively on games. Our work spans the full player journey, from validating demand before launch, to shaping go-to-market, to scaling user acquisition and community for live titles, with creative and media specialists who understand gaming audiences.
Email contact@pocketwhale.com and tell us where your game is, whether a concept, a soft launch, or a live game looking for its next big moment, and the team will take it from there.